Customer segmentation, customer can mean subjecting a classification evaluating the various properties. A dynamic model of MS and TM research sector düzenlenmektedir.müşter specially made to create the characteristic shape of the dependent variable segmentation needs and desires. Target Market Segments and has the help of these variables. Customer segmentation, by revealing the value of customers for the company as group ensures priority is given to the most valuable customers in the implementation of marketing activities and thereby maximize the revenue derived from existing customers. Enabling the sending of messages to the right audience, campaign management reduces costs. Customer segmentation, customer data will be used could be made by using many types of segmentation feature is formed.