Be satisfied customers is a must for the companies to maintain their existence. Because it is important for businesses to ensure that customers not to come a time constant. There are quite different expectations of different customers from each other. A products and services to meet customers’ different demands or expectations of customer satisfaction from each other, in other words, to provide customer satisfaction. Satisfied customers, business? Goodwill ambassador? or as supporters adding new customers and positive conversations. Satisfied customers who do not speak the more negative conversations turned into a propaganda and can cause loss of more customers than expected. But the satisfaction? Perfect? that can guarantee the level of customer loyalty. Customers benefit from a final consumer product or service, the user is the purchaser or benefit.